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A Message From HSMAI’s Leaders

We are an industry of hope, resilience, and determination. 2022 encapsulated all those characteristics and was a story of recovery. The rebound exceeded all our expectations. It is with this spirit of renewal and optimism that we present the 2022 HSMAI Annual Report.   

In 2022, HSMAI’s goals were to curate insights, education, and resources to provide value for our member companies and individuals. All of this would not be possible without the hard work and dedication of the HSMAI staff, volunteers, and partners. We want to thank them for their tireless efforts in making HSMAI the premier association for the hospitality sales, marketing, and revenue optimization industry.  

This past year, we were thrilled to welcome the Adrian’s and Curate back to in-person events. In February, in Boca Raton, we held the Adrian’s away from NYC for the first time and celebrated the best in recovery marketing and PR. Commercial Strategy Week in Orlando was a huge success, and Sales Leader Forum in Frisco was another great event. Curate, our exclusive event for organizational partners, examined a trend the pandemic accelerated – the move towards commercial excellence. We're already looking forward to this year's editions for all our events.   

In addition to these events, we've also made great strides in our education and connection offerings. Our Advisory Boards, Rising Leader Councils, and chapters have all been extremely active, and we're seeing more and more engagement from our members and partners.   

As we look forward, we are excited about the opportunities that lie ahead. We are committed to providing you with the insights, education, and networking opportunities you need to navigate the challenges and capitalize on the opportunities of the future.   

We are proud to share with you the 2022 HSMAI Annual Report. As we close the book on 2022, an eventful and exciting year, we are reminded of how much the hospitality industry has to offer. Thank you for your continued support of HSMAI. I encourage you to take some time to review the annual report and learn more about the great things we’ve accomplished together.  

Bob Gilbert,
President & CEO 

Chair 
John Washko 
 Vice President of Sales & Marketing 
Mohegan Sun 

 

Connect with HSMAI

 
 

Honoring Excellence

HSMAI recognized industry professionals and great work in hospitality travel marketing through several awards and recognition programs, including the Adrian Awards, Top 25 Minds, Lifetime Achievement, professionals, and educators of the year.  

The year began with announcements of the 2021 class of the HSMAI Top 25 Minds in Hospitality Sales, Marketing, and Revenue Management. These professionals were recognized in conjunction with the annual Adrian Awards. The Adrian Awards Celebration was back in person following a virtual year, with the celebration taking place for the first time outside New York in 25 years, hosted at The Boca Raton.  

In welcoming the more 350 industry and agency professionals in attendance, Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, said that “tonight, we honor and recognize the great work done by hotels, destinations, and their agency partners to get travelers moving again, showcase safety and security, and welcome those traveling for the first time in over a year. It’s been two years since we’ve been together face to face, and I’m sure I can speak for everyone when I say tonight is a welcome reunion.” 

HSMAI also honored two industry leaders with HSMAI Lifetime Achievement Awards. Clayton Reid, Chief Executive Officer of MMGY Global, was recognized with the 2021 Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing. Alice Diaz, a veteran of the hospitality industry with over 30 years of service, was honored with the 2021 Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations. 

Recognition of excellence continued at HSMAI’s Commercial Strategy Week in Orlando In conjunction with the ROC Americas event, the 2022 Revenue Professionals of the Year, Revenue Optimization Lifetime Vangaurd Honor, and Revenue Educator of the Year were honored on stage. The honorees were: 

Eric Orkin with the prestigious Vanguard Award for Achievement in Revenue Optimization.  Andres Reyes, Director of Revenue Management at Foxwoods Resort Casino in Connecticut, and Christian Boerger, CRME, CHDM, CHBA, Vice President of Revenue Strategy at Oxford Collection Hotels, will be presented with the Revenue Professional of the Year Awards for single/multi-unit and corporate, respectively. Dr. Chris K. Anderson, Professor and Director of the Executive Master of Management in Hospitality at Cornell University, will be honored with the Revenue Optimization Educator of the Year Award. The “Of the Year” awards are co-presented by HSMAI and Expedia Group. 

  • Vanguard Lifetime Achievement in Revenue Optimization: Eric Orkin   

  • Revenue Professional of the Year: Christian Boerger, CRME, CHDM, CHBA, Vice President of Revenue Strategy at Oxford Collection Hotels (Corporate) 

  • Revenue Professional of the Year: Andres Reyes, Director of Revenue Management at Foxwoods Resort Casino in Connecticut (Single/Multi-Unit) 

  • Educator of the Year: Dr. Chris K. Anderson, Professor and Director of the Executive Master of Management in Hospitality at Cornell University  

The honors continued is sales in October, presented at the HSMAI Sales Leader Forum in Frisco, TX. Honored were: 

  • Lifetime Achievement Award in Sales : Roger Dow 

  • Sales Professional of the Year, Off-Property: Paul Papadopulos, corporate director of national sales at Atrium Hospitality  

  • Sales Professional of the Year, On-property: Alex Biondi, area director of sales for Aimbridge Hospitality 

  • Inaugural Sales Educator of the Year award to Katie Davin, an associate professor in the College of Hospitality Management at Johnson & Wales University in Providence, Rhode Island 

HSMAI Social

Membership Matters

HSMAI Americas Chapters continued to think differently when it came to education programs, communicating with their local markets and seeking new ways to engage.  Most chapters went back to in person programs throughout the year, several chapters held workshop style programs vs. the one hour in and out events of the past. HSMAI Chapter Boards were STRONG in 2022 – sharing the load of responsibilities and dialed in on what the LOCAL market needed for education.   

For the first time since the pandemic hit, HSMAI chartered a new chapter…HSMAI Puerto Rico! In partnership with Discover Puerto Rico, HSMAI Puerto Rico chartered in September with over 65 people in attendance and followed up in November with a CHDM study course, with most people taking the exam onsite. Puerto Rico now has 25 new CHDM’s in the market!  

Chapters did a fantastic job of seeking out new speakers & topics to their markets to continue engagement and high-quality education for their members, here are a few highlights:  

  • Greater New York: Held the 2022 Intercollegiate Global Conference, working with several schools and supported by the HSMAI Foundation! Sessions held over the course of a week.  

  • Minnesota: Held monthly “zoom” 30-minute check in’s with members, with updates & a time to connect between education events.  

  • South Florida: Developed and launched a new “Day in the Life” program for hospitality students to visit a local property for a day, learn about the different departments and take a deeper dive into the world of hotels!  

  • Brasil continues to set the bar when it comes to education! Hosting their own ROC Conference, TMMs (Travel & M.I.C.E. Managers) Summit, HHTT HSMAI Hospitality Travel Tools, Strategy Conference and HSMAI Awards and Several Roundtables.  

  • Arizona created a “year in review” video celebrating the chapters many success over 2022!  

  • Las Vegas had great success in shifting their signature ROC program to a COMMERICAL program including Sales, Marketing & Revenue ½ conference.  

  • Washington DC: Hosted their first ever “Director Roundtables” with great success, which will now be a signature program for the chapter   

HSMAI’s Organizational Memberships continued strong support for the association and for membership within their companies, with 74 members participating in 2022. The highlight of the year was the return of the in-person CURATE event for Organizational Member Companies, with more than 75 representatives getting together in Frisco Texas for an event focusing on Commercial Strategies. 

Click Here to see our 2022 Organizational Members. 
Click Here to see the video! 

By The Numbers

Membership Mix

Certifications

HSMAI Social

Commercial Strategy Events

 

2022 was a year of moving from recovery to acceleration – in the industry and at HSMAI events. HSMAI held three Commercial Strategy Events: ROC Americas, the Marketing Strategy Conference and Sales Leader Forum. The year also brought the return of an in-person CURATE event for HSMAI’s Organizational Company representatives. More than 800 industry professionals attended these HSMAI events.  

Commercial Strategy Week events helped the industry ACCELERATE RECOVERY, and anticipate and respond to headwinds, identify new opportunities, better align attendees sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey. 

HSMAI also brought together senior executives at the 2022 series of Executive Roundtables. Sessions were held for Revenue, Sales, Marketing, Distribution, and Hotel Management Company executives in conjunction with HSMAI Commercial Strategy Events, providing a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. 

Conference Count

HSMAI Social

Professional Development

In 2022 HSMAI continued to offer three professional certifications, the Certified Revenue Management Executive (CRME), the Certified Hospitality Digital Marketer (CHDM), and the Certified in Hospitality Business Acumen (CHBA).  Nearly 450 people applied for the CRME in 2022, over 200 applied for the CHDM, and 60 people went through the CHBA online, self-paced training.   In addition, there were three live classes taught for the CHBA certification.   

There are over 2,700 CRMEs from 71 countries, and we expect to reach the 3,000 threshold in 2023.  And on the 10th anniversary of the launch of the CHDM in September 2022, we bestowed the 1,000th CHDM certification, earned by Olivia Garcell from Wyndham Hotels & Resorts.   

HSMAI’s Essentials classes enjoyed enormous success in 2022, with nearly 100 people each taking the Hotel Revenue Optimization Essentials (HROE) and the Hotel Revenue Digital Marketing Essentials (HDME) online, live-instruction courses.  We also offered the Hotel Digital Sales Essentials (HDSE) class, and in 2023 expect to launch the online Hotel Data Analytics Essentials (HDAE).  We also began development of the HDME+, an online, self-paced version of the HDME instructor-led course, and it launched in February 2023. 

Work was also begun on the creation of the CHSL, the new Certified Hotel Sales Leader certification we expect to offer in late 2023.  The new CRME study guide, Evolving Dynamics: From Revenue Management to Revenue Strategy, was also begun in 2022, and will be published in the second quarter of 2023. 

HSMAI’s student revenue certification, the Certified Revenue Management Analyst (CRMA), was paused at the end of 2022 and will relaunch with a new process and an up-to-date, comprehensive study guide in the first quarter of 2023. 

Numerous major hotel management companies and hospitality partners affirmed the value of HSMAI’s certifications in revenue management or digital marketing by making one of our certifications a requirement for their employees in that discipline. 

HSMAI Social

Foundation Focus: Talent

In 2022, the HSMAI Foundation made huge strides on initiatives that will attract, develop, and engage talent. One highlight was producing our first annual “State of Talent” report, capturing the trends in the industry and offering recommended actions and resources. In addition, thanks to the funding from our 11 Corporate Talent Partners, the Foundation had the resources to: 

Attract 

  • Facilitate eight forums for hospitality school deans, directors, and faculty who teach sales, marketing, and revenue classes. 

  • Produce a virtual global student conference with the Greater New York HSMAI Chapter.  

  • Recognize schools who participated in the first Global Marketing Case Competition. 

  • Award scholarships in honor of Mike Dimond. 

  • Create a series of testimonial videos featuring industry executives promoting sales, marketing, and revenue careers. 

Develop 

  • Publish a series of talent best practice articles for attracting and retaining employees. 

  • Fund the re-development of a student revenue analytics certification program. 

  • Fund the development of a new online course in data analytics. 

  • Sponsor, two free webinar series for members globally in partnership with Mindset Digital.  

Engage 

  • Sponsor six Rising Leader Councils in HSMAI Americas and Europe. 

  • Commission three research studies on DEI&B topics.  

The Foundation board is looking forward to expanding our reach and impact further in 2023 with six new Corporate Talent Partners!  

Foundation Board

Rachel Bird
VP, North America Market Management
Expedia Group

Lovell Casiero
SVP, Sales & Marketing
PM Hotel Group

Matthew Clyde
President
Ideas Collide

Lexy Coley
Corporate Director, Talent Development
Omni Hotels & Resorts

Jessica Davidson
SVP,  Digital
Wyndham Hotels & Resorts

Jeff Doane
Chief Commercial Officer, North & Central America, Fairmont Hotels & Resorts
Accor

Dorothy Dowling
Principal
Introspect Strategic Advisory Services

Agnelo Fernandes
CEO
Cote Family Companies

Mike Gamble
President and CEO
SearchWide Global

Robert Gilbert
President & CEO
HSMAI

Ken Greger
Partner
August Leadership

Noreen Henry
Chief Revenue Officer
Sojern

Warren Jahn
Head, Global Operations Training, Americas Learning Delivery
IHG

Lori Kiel
Chief Commercial Officer
Kessler Collection

Stowe Shoemaker
Dean
UNLV-William F. Harrah College of Hospitality

Bruce Tracey
Professor, Editor, Cornell Hospitality Quarterly
Cornell University

Amanda Voss
VP of Sales
MGM Resorts International

Michelle Woodley
President
Preferred Travel Group

Julie Wooten
SVP, People Services
CoralTree Hospitality

HSMAI Global

2022 was a year of recovery for all the HSMAI global Regions.  Leadership in AsiaPacific, Europe, the Middle East, the Americas Regions connected on a monthly basis throughout the year to monitor trends and identify areas where collaboration could occur. Some of the highlights achieved include the following:  

  • Revenue Optimization Conferences were successfully reintroduced in 2022 as face to face programs. Everywhere our members thrived on the live connections. 

  • Strategy conferences globally began using a “commercial” tagline to illustrate the need – and opportunity - for cross-discipline education. 

  • Six companies engaged as Global Organizational Membership in 2021: Amadeus, Cendyn, Duetto, RateGain, OTA Insights, and Preferred Hotels. 

  • The HSMAI Foundation provided grants for Regions to develop and expand Rising Leader Councils focused on engaged the younger demographic of our membership. 

  • The HSMAI Foundation also sponsored a global intercollegiate conference for student members worldwide, an intercollegiate marketing case competition which results in submissions from hospitality schools around the globe, and two Mindset Digital education online webinar series open to all members worldwide.  

  • The HSMAI Academy grew as an educational portal that included educational programs from all the HSMAI Regions. 

  • A new Global Distribution Advisory Board was launched with delegates from each global Region. 

  • Partnership proposals for multiple companies were aggregated by Elise Rhinehart for global coordination.  

  • A new edition of the CRME study guide was reviewed by all the global Revenue Optimization Advisory Boards and is scheduled to be released in 2023.  

Meet the Global Region Managing Directors

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HSMAI Social

Community of Support

HSMAI Americas Executive Committee

Chair 
John Washko
Vice President of Sales & Marketing Mohegan Sun

Chair Elect 
Andrew Rubinacci, CHSP
Executive Vice President
of Revenue Strategy
Aimbridge Hospitality

Vice Chair 
Michael Innocentin
Senior Vice President of Marketing
Accor

 

Secretary-Treasurer 
Agnelo Fernandes
Chief Executive Officer
Cote Family Companies

Immediate Past Chairman 
Marina MacDonald, CHDM
Chief Marketing Officer
Red Roof Inn

President 
Robert Gilbert, CHME, CHBA
President & CEO
HSMAI

HSMAI Americas Board Members 

Garth Peterson
Global VP of SalesIDeaS
Revenue Solutions

Scott Pusillo
VP & Head of Sales - North America
Sabre Hospitality Solutions

Vail Ross
SVP, Global Business Development & Marketing
STR

Andrew Rubinacci
EVP, Commercial & Revenue Strategy
Aimbridge Hospitality

Jennifer Schneider
Vice President, Revenue Optimization-Americas
Radisson Hotel Group - Americas

Jay Hubbs
Vice President-Advertising, Marketing, Innovation and Analytics
BWH Hotel Group

Michael Innocentin
SVP,  Marketing
Accor

Michael Klein
Vice President, Global Revenue Management
Hyatt Hotels Corporation

Erica Kruse
Chief Revenue Officer
Regency Hotel Management

Flo Lugli
Principal
Navesink Advisory Group, LLC

Marina MacDonald
Chief Marketing Officer
Red Roof

Kelly McGuire
Managing Principal, Hospitality
ZS

Ed Skapinok
Chief Commercial Officer
Appellation

John Washko
Vice President Sales & Marketing
Mohegan Sun

Michelle Woodley
President
Preferred Travel Group

Michael Wylie
SVP, Head of eCommerce

Lou Zameryka
Director, Global
AccountsBooking.com

Chris Anderson
Profession, Operations and Analytics
Cornell University

Jennifer Andre
Global VP, Business Development
Expedia Group

D.C. Becker
Principal
Titan Group of New York, LLC

Brian Berry
Chief Commercial Officer
Pyramid Hotel Group

Nelson Boyce
Managing Director, Travel
GOOGLE

Katie Briscoe
Chief Executive Officer
MMGY Global

Lisa Checchio
Chief Marketing Officer
Wyndham Hotels & Resorts

Agnelo Fernandes
CEO
Cote Family Companies

Andre' Fournier
Chief Commercial Officer
CoralTree Hospitality Group

Mike Gamble
President and CEO
SearchWide Global

Robert Gilbert
President & CEO
HSMAI

Mandy Gill
VP, Marketing - US & Canada
Marriott International

Stephanie Glanzer
Senior Vice President & Chief Sales Officer
MGM Resorts International

Brian Hall
Chief Marketing Officer
Explore St. Louis

Brian Hicks
SVP, Commercial and Revenue Management
IHG

Rhett Hirko
Vice President, Global Revenue Optimization
Preferred Travel Group

Katie Moro
Vice President, Data
Partnerships Amadeus

Helene Okabe
Vice President of Feasibility
Concord Hospitality

Advisory Boards 

Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise. 

FUELING SALES 

The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own: 

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price. 

  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople. 

  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts. 

  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise. 

Members include: 

  • CHAIR:  Eric Kreins, Assistant Managing Director, Sales, Hilton Worldwide Sales 

  • Bob Anderson, President, Star Performance, Inc. 

  • John Brich, Vice President, SearchWide Global 

  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence 

  • Yvette Edwards, RVP, Sales – LAC, Hyatt Corporation 

  • Chad Fletcher, Vice President, Global Sales, Choice Hotels International 

  • Mike Francis, Business Consulting Manager – Travel & Hospitality, ZS 

  • Cory Hagopian, Vice President, Sales, Entertainment & Executive Travel, Accor 

  • Kaaren Hamilton, CMP, Vice President, Global Sales, Sonesta International 

  • Allison Handy, Chief Commercial Officer, Prism Hotels & Resorts 

  • Chris Hardy, CRME, Vice President, Sales & Revenue Strategy, Parks Hospitality Group 

  • James Harris, CRME, VP Business Development, Revenue Analytics

  • Amy Huff, Executive Director of Hotel Strategy, MGM Resorts 

  • Amy Infante, CEO & Visionary, GitGo 

  • Jonathan Kaplan, Vice President, Americas Sales, IHG Hotels & Resorts 

  • Lori Kiel, CHDM, Chief Revenue and Marketing Officer, Kessler Collection 

  • Patricia Kobela, Regional Director of Sales, Chartwell Hotels 

  • Melissa Kouvelas, Director, Worldwide Sales, Best Western Hotels & Resorts 

  • Gissell Moronta, CMP, Vice President, Sales and Marketing, Atrium Hospitality 

  • Ginny Morrison, CHA, VP of Sales & Marketing, Spire Hospitality 

  • Lefty Novotny, CHSE, President, Master Connection Associates 

  • David O’Donohoe, Vice President, Brand Engagement, Groups360 

  • Kavita Patel, Area Manager, Americas, IDeaS Revenue Solutions 

  • Denny Stewart, SVP, Sales & Marketing, Aimbridge Hospitality 

  • Paula Zeller, DVP of Sales & Marketing, Remington Hotels 

INSPIRING MARKETING 

The Marketing Advisory Board monitors the landscape of hotel marketing and identifies ways that HSMAI can better serve the discipline, redefine the value the organization provides in this area, and inspire modern marketers in today’s world. 

  • CHAIR: Theodore Holloway, CHDM, Senior Director Loyalty, Customer Engagement, Best Western Hotels & Resorts 

  • Laura Allen, CHDM, Corporate Manager of eCommerce, LBA Hospitality 

  • Mary Bennett, VP, Marketing & Digital Strategy, Omni Hotels & Resorts 

  • Richard Black, Regional Vice President, Sales East, Sojern 

  • Sean Brevick, VP Marketing, IHG 

  • Tammie Carlisle, Head of Hospitality, Milestone Inc. 

  • Denise Chapman, Director of Marketing, Hotel Del Coronado 

  • Jessica Davidson, CHDM, SVP,  Digital & Brand Marketing, Wyndham Hotels & Resorts 

  • Cristina DiStefano, CHDM, Director of Enterprise Marketing, Turning Stone Resort Casino 

  • Dan Fernandez, VP of Digital Marketing, Concord Hospitality 

  • Kirsten Frazell, Industry Manager, Travel, Facebook 

  • Isaac Gerstenzang, CHDM, CRME, Vice President Digital Marketing & CRM, Atlantis Paradise Bahamas 

  • Michael Goldrich, CHDM, CRME, Chief Experience Officer, The Hotels Network 

  • Steven Gottlieb, Senior Vice President Sales & Revenue Management, Graduate Hotels 

  • Carolyn Hosna, CHDM, Vice President, Marketing, White Lodging Services 

  • John Jimenez, CHSP, VP of E-commerce, Noble Investment Group 

  • Nancy Johns, CHDM, SVP of Integrated Marketing + Digital Solutions, Crescent Hotels & Resorts 

  • Katie Johnson, CHDM, Global Director of Brand Marketing, Hyatt Hotels Corporation 

  • Lisa Jordan, Senior Director of Digital Marketing, Red Roof 

  • Kathryn Lochridge, Director, Resort Marketing, Universal Orlando 

  • Thomas McDermott, VP, Marketing, Tambourine 

  • Jeremy Murray, CHDM, Vice President, Digital Marketing, Apple Hospitality REIT 

  • Rory Peska, VP Ecommerce, Aimbridge Hospitality 

  • Taryn Proctor, Client Partner Lead, Travel Industry, Google 

  • Christopher Robinson, CHDM, Director, Customer Success + Engagement + Training, Marriott International 

  • Ed Skapinok, Chief Marketing Officer, Appellation 

  • Stephanie Smith, Founder & Digital Matriarch, Cogwheel Marketing 

  • Will Traywick, Vice President of Marketing, Prism Hotels & Resorts 

  • Nima Vaez-Zadeh, CRME, Market Manager, Hopper 

  • Theresa van Greunen, AVP, Corporate Communications, Aqua-Aston Hospitality 

  • Dan Wacksman, CHDM, CHBA, CRME, Principal, Sassato LLC 

  • TJ Walz, Director of Data Management, MMGY Global 

  • Haley White, Director, Business Development, Expedia Group Media Solutions 

  • Misty Wise, CRME, CHDM, Corporate Director, eCommerce, Atrium Hospitality 

OPTIMIZING REVENUE 

The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include: 

  • CHAIR: Nicole Young, CRME, Sr. Corporate Director Global Revenue Management, Rosewood Hotel Group 

  • Chris Anderson, Professor, School of Hotel Administration, Cornell University 

  • Veronica Andrews, CRME, Director, Digital Data Solutions, STR 

  • Vivek Bhogaraju, GM, Lodging Revenue Performance Solutions, Expedia Group 

  • Christopher Biondo, VP of Revenue Strategies, Standard International 

  • Christian Boerger, CRME, CHDM, CHBA, Vice President of Revenue Strategy, Oxford Collection 

  • Dana Cariss, CHDM, VP,  Revenue Strategy + Distribution, CoralTree Hospitality 

  • Libbi Carlson, CRME, Vice President of Revenue Strategy, Remington Hotels 

  • Karen Codilla, CRME, CHDM, Corporate Director, Revenue and Distribution, Outrigger Hospitality Group 

  • Dave Collier, Chief Revenue Officer, OTA Insight 

  • Vincent Cuneo, CRME, CHDM, Dir of Group Sales and Revenue, AutoCamp 

  • Anja Fiedler, CRME, CHBA, Executive Director, Revenue Management Integration, Accor 

  • Matthew Guglielmetti, Decision Analytics Manager, ZS Associates 

  • Renee Haddad, CRME, Director, Revenue Optimization, Preferred Hotels & Resorts 

  • Jennifer Hill, CRME, VP,  Client Solutions, Kalibri Labs 

  • Erich Jankowski, VP Revenue Management & Commercial Strategy, Host Hotels & Resorts 

  • Mehernosh Jehangir, CRME, Corporate Director of Revenue Management, Loews Hotels & Co 

  • Michael Klein, Vice President, Revenue Management, Hyatt Hotels Corporation 

  • Mark McBride, Senior Director of Revenue Management, Hilton Hotels Corporation 

  • Monika Morrobel, CRME, CHDM, Corporate Director of Revenue, Kessler Collection 

  • Jill Moulton, Sr Director Revenue Policy & Planning, Marriott International 

  • Scott Muety, CRME, Vice President, Revenue Management, Viceroy Hotel Group 

  • Breffni Noone, Professor, Penn State University 

  • Sharon Paine, VP, Revenue Management, IHG 

  • Jennifer Schneider, CRME, Vice President, Revenue Optimization-Americas, Radisson Hotel Group – Americas 

  • Chinmai Sharma, CRME, President, Americas, RateGain 

  • Dan Skodol, Vice President of Revenue Management and Channel Distribution, Inspirato 

  • David Warman, Chief Client Officer, IDeaS 

  • Tim Wiersma, CRME, Founder and Principal, Revenue Generation LLC 

GLOBAL DISTRIBUTION 

HSMAI’s Global Distribution Advisory Board monitors the landscape of hotel distribution and identifies ways that HSMAI can better serve the discipline. 

  • Brij Bhushan Chachra, CRME, Vice President – Revenue Management & Distribution, Taj Hotels & Palaces, IHCL TATA Group 

  • Paolo Federico, Senior Vice President, Revenue Management & Distribution, Jumeirah Hotels 

  • Sarah Fults, Vice President, Distribution, MGM Resorts International 

  • Philippe Garnier, VP Omnichannel Commerce, IHG 

  • Michael Hucho, Owner & Founder, michaelhucho.de Management Consultant 

  • Alexa Montgomery Krnjaic, VP, Channel Management & Strategic Initiatives, Sonesta International Hotels Corporation 

  • Oral Muir, VP Global Distribution Channels, Hilton 

  • Lauri Mussa, Corporate Director of Reservations & Distribution, Rosewood Hotels & Resorts 

  • Bela Nagy, SVP Distribution, Accor 

  • Jeff Wermager, CRME, VP, Channels and Distribution-Americas, Radisson Hotel Group 

  • Pippa Williamson, SVP, Head of Sales & Distribution, Shangri-La Group 

Rising Leader Councils 

HSMAI’s Rising Leader Councils are professional development and advocacy groups, comprised of up-and-coming professionals working in a mix of hospitality roles (e.g., hotel on-property, regional, or corporate, DMO, DMC, Management Company, brand or partner, etc.). 

The Rising Leader Council is part of the HSMAI’s respective Advisory Board’s work to cultivate the next generation of industry leaders by providing this unique opportunity for emerging professionals to advance their skill sets, shape the future of HSMAI, network with peers, and contribute to the industry and the Advisory Board via their insights, feedback, and thought leadership. 

2022 Rising Marketing Leader Council 

  • Megan Allen, Marketing Manager, Second Wave Markeitng 

  • Taylor Davis, Vice President of Brand Marketing, AutoCamp 

  • Hilary Feutz, Director of Communications Strategy, Terranea Resort 

  • Laura Grissen, Senior Manager, Customer Success (MDS), Marriott International 

  • Brittany Hardaker, Director, Brand Marketing, Wyndham Hotels & Resorts 

  • Emily Hill, Account Manager, Field Marketing, IHG 

  • Katie Horner, Email Marketing Manager, Red Roof 

  • Trecy Jacalne, Hotel Marketing Manager, Hilton Grand Vacations 

  • Davis Keeter, Marketing Activation Consultant, Best Western International 

  • Garrick Lee, Digital Marketing Manager, Oneida Nation Enterprises 

  • Michele Marcinick, Communications & Events Coordinator, Ohio Hotel & Lodging Association 

  • Kelsey Prince, Area Director of Marketing, Pacific Hospitality Group 

  • Ashley Seier, Director of Marketing, Blue Mountain Resort 

  • Bianca Sewake, Social Media Manager, Aqua-Aston Hospitality 

  • Isaiah Tillman, Marketing Specialist, Best Western Hotels & Resorts 

2022 Rising Revenue Optimization Leader Council 

  • Matt Acker, Corporate Manager of Revenue Strategy, Concord Hotels 

  • Emily Bardin, Area Director, Revenue Strategy, Aimbridge Hospitality 

  • Guadalupe Fisher, Supervisor Revenue Optimization Services, Radisson Hotel Group 

  • Natalie Fournier, Director of Revenue, Thompson San Antonio 

  • Sadie Garside, Senior Manager, Client Engagement, Kalibri Labs 

  • Yvonne Gu McDowell, Revenue Manager, Kaanapali Beach Hotel 

  • Haley Maltz, Director of Revenue Strategy, CoralTree Hospitality 

  • Anthony Martely, Sales Leader, Business Intelligence, OTA Insight 

  • Cheryl McMaster, Senior Manager, Distribution & Channel Management, Sonesta International 

  • Anthony Rose, Director of Sales, IDeaS Revenue Solutions 

  • Scott Schachter, Account Manager, Booking.com 

  • Emma Scher, Strategy Insights & Planning Consultant, ZS 

  • Danielle Wurtzell, Area Director of Revenue Strategy, Remington Hotels 

2022 Rising Sales Leader Council 

  • Estefania Arevalo, Global Business Development Manager, Leisure, Accor 

  • Mackenzie Bennett, Account Manager, GitGo 

  • Mike Estrin, Senior Catering Sales Manager, Hyatt Regency Dulles 

  • Ksenia Hanlon, Corporate Sales Manager, The Otesaga Resort Hotel

  • Chelsie Harris, Enterprise Business Sales Manager, Atrium Hospitality/Sheraton Norfolk Waterside 

  • Nicole Lazo, Catering Sales Manager, Terranea Resort 

  • Jenna Light, Group Sales Manager, Parks Hospitality Group 

  • Sara Maly, Director of Sales, IDeaS Revenue Solutions 

  • Rachel Martin, Director of Sales, Graduate Hotels 

  • Lauren Morris, Sr. Group Sales Manager, Grand Bohemian Hotel/Kessler Collection 

  • Ashley Sellhorst, Director of Sales, Sojern 

  • Max Smith, Sr. Sales Manager, Groups WWS, Best Western Hotels & Resorts 

Chapter Presidents

Greater New York | Derek Brewster

Southern Colorado | Dina Worthen

South Florida | LigiaCenturion

South Florida | Michael Oakes

Central | Jeylyn Perez

Ohio | John Brich

Los Angeles | Mitchell Woolley

Los Angeles | Gerry Reed

Hawaii | Mari Kam Aipa

Hawaii | Ben Premack

Chicago | Adrianna Rak

Ontario | David Lau

Quebec | Emilie Langlois

Quebec | Malika Amer-Ouali

British Columbia | Glenn Widmer

Minnesota | Steven Dickey

Wisconsin | Katie Genrich

Missouri | Todd Hotaling

Nashville | Phill Burgess

Boston | Jessica Hayes

Oregon | Vicki Gideon

San Diego | Heather Boye

South Carolina | Jay McLaurin

North Carolina | Joshua Grapentin

Las Vegas | Pedram Pakneshan

Puerto Rico | Jessica Banchs

Washington DC | Sheila Hession

Austin | Ashley Francis

Austin | Sean Foley

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